The week’s advertising tendencies and newsmakers: August 6, 2021


NBC: Rankings for the COVID-plagued Tokyo Olympics are down ​​45% from the Rio online games in 2016, CNN reports. Will Johnson, CEO of The Harris Poll, delivers some strategies right here on how to save Olympics viewership.

FC Barcelona: The Spanish soccer club is shedding just one of the world’s major athletics stars with the exit of Lionel Messi, whose endorsement electricity helps make him the globe’s next-maximum-compensated athlete, in accordance to Forbes.

Clorox: The maker of disinfecting wipes and bleach is exploring how fickle people can be in the COVID era. Just after riding a very hot streak as the pandemic set in final calendar year, Clorox Co. this 7 days posted fourth-quarter profits down below expectations and forecast a 2% to 6% decrease this 12 months due to “uncertain” client demand, Bloomberg reviews.

Activision: Whilst contending with purchaser boycotts in excess of a sexual harassment lawsuit, the gaming large must now offer with sponsor revolt. Coca-Cola, State Farm and T-Cell are all reconsidering ties to the company’s experienced esports house, Overwatch League.

Number of the week

46%: The share of U.S. Netflix subscribers who say they would be eager to observe adverts on the streaming provider if it meant spending $5 considerably less, in accordance to a new eMarketer poll.

Tweet of the 7 days