Veteran promoting government Lucinda Martinez has joined Netflix as vice president of multicultural internet marketing, following a lot more than 20 a long time with HBO.
In this freshly made position, Martinez will establish a multicultural internet marketing team and guide Netflix’s focused internet marketing efforts to the Latino, Black, Asian, LBGTQ and faith audiences. Martinez starts her new part later on this month, and will report to Netflix CMO Bozoma Saint John.
“We want our marketing and advertising to be just as entertaining and inclusive as our films and demonstrates, and want to ignite discussions about our model around the world,” stated Saint John, asserting Martinez’s using the services of. “Lucinda is a leader in the area and less than her way we will continue on to sharpen the inclusion lens in our marketing and advertising and have interaction our audiences in reliable and culturally related means.”
Martinez most just lately served as government vice president of HBO and HBO Max Model Internet marketing, liable for building a distinct, resonant and inclusive brand narrative for HBO and HBO Max. She also led the expansion of expertise improvement and emerging artist plans across all WarnerMedia brand names.
“When I been given the simply call from Netflix with the opportunity of building from the ground up a global multicultural advertising workforce, it was a pivotal instant that I could not resist,” Martinez claimed. “I glimpse ahead to amplifying Netflix’s authentic storytelling and continue on to elevate and rejoice varied audiences around the world.”
A Harlem resident with a BA from Columbia College, Martinez serves on the board of trustees of the Alvin Ailey American Dance Theater and on the advisory board of the Hispanic Scholarship Fund. She formerly served on the New York board of the American Heart Association, in which she introduced the 1st-at any time Latino Wellness Summit, and for which she gained Time Warner’s Andrew Heiskell Local community Support Award in 2011.