Important stats: Rihanna’s billion-dollar Fenty advertising and marketing playbook

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10.8 million: Quantity of Fenty Elegance followers on Instagram

The brand routinely engages with enthusiasts on the social media system via products drops and assessments. This sort of internet marketing has served Fenty resonate with more youthful people in specific, authorities say.

3 yrs: Age of Savage x Fenty

Rihanna’s lingerie line launched with membership-primarily based vogue website TechStyle Trend Group. Like her splendor line, the undergarment assortment has celebrated a assorted spectrum of shoppers, marketing choices for all styles and measurements.

14: variety of chart-topping singles Rihanna has released 

Considering that signing with Def Jam in 2005, Rihanna has experienced a 16-12 months job. She just lately introduced she has a new album coming soon.

$550 million: Profits generated in 2020 by Fenty Beauty

In accordance to Forbes, the determine exceeds that of competitor Kylie Cosmetics, the attractiveness line from Kylie Jenner.

$115 million: Total of Series B funding raised by Savage x Fenty

The funding came from private equity business L Catterton previously this yr. The new financing, which values the brand name at $1 billion, is anticipated to help the lingerie brand name broaden into brick-and-mortar retail destinations at a time when rival Victoria’s Secret is underneath rebrand.

$38,500: Measured media estimate in the U.S. for Fenty

The estimate, which is according to Comvergence figures, does not consist of digital advertising and marketing. With a lesser media price range for her makes, Rihanna has relied on revolutionary innovative suggestions like a current #SavageNotSorry effort and hard work with Mojo Supermarket that attracted viewers by including bogus censorship warnings.

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4 years: Size of time Rihanna expended with Puma

She was named the women’s resourceful director for the footwear brand name in 2014, and aided grow Puma’s model profile, particularly with feminine clients. Rihanna finished the collaboration in 2018.

2 years: Size of time Rihanna’s completely ready-to-wear style label was in existence

Announced in 2019, the luxury collection of attire and accessories was a different partnership with LVMH, but executives set the line on pause in February during the pandemic.

200,000+: Range of Google queries for Rihanna on Aug. 4

The singer’s billionaire standing was introduced and brought on a flurry of lookups.

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