Asbury Park Push rides coattails of TAPinto brand name on digital advertising promo

Gannett could be struggling with lawful action right after the Asbury Park Push utilized the brand name name of a major competitor for regional news as component of an advertisement advertising their digital application.

The ad asks individuals to “Tap into serious-time reporting” – an obvious reference to the TAPinto community of community news internet sites that rivals – and normally dominates – the Asbury Park Press on the coverage of local information.

“This is the surest indicator however that TAPinto is the undisputed chief in offering the first area information coverage New Jersey’s communities will need and are worthy of,” stated Michael Shapiro, the proprietor of TAPinto.  “Given the engaged viewers we have built, it is no surprise that The Asbury Park Push is attempting to TAPinto our good results.”

Shapiro stated he is sending a stop and desist letter to Gannett objecting to their use of his model as a part of their electronic advertising resources.

This is the newest attempt by battling New Jersey newspaper chains to diminish the significance of local media who compete with them.

In June, previous Star-Ledger publisher Richard Vezza banged on the net information websites like TAPinto and Patch, which have succeeded at a time when newspapers are lowering the quantity of reporters and slicing again on hyper-regional coverage – like attending council and school board conferences.

“The assumptions that communities that reduce their newspapers will get their information online is a complete fallacy.  The local on-line information web-sites in New Jersey are run by newspapers,” Vezza said.  “There are other on the net web pages that purport to be nearby and if you check out them, you can see their protection is skimpy and spotty at ideal.”

Vezza designed his reviews at a Condition Assembly hearing on laws that would minimize the obligation of some taxpayer-funded legal promoting that are a worthwhile supply of profits for print newspapers.

Paul D’Ambrosio, the editor of the Asbury Park Press, did not right away answer to a 2:21 PM e-mail looking for remark.

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